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ABOUT US


Founded in 2018, Upper Crust Research is a South African market research firm delivering data driven insights that help businesses move from research to execution. The company combines deep knowledge of local consumer markets with awareness of global trends, enabling clients to make confident, strategic decisions.

We are firm believers in delivering properly obtained, verified and clean data, within the suggested timelines.

Our Services

Comprehensive Fieldwork Services

We provide full services to enable our clients to conduct successful fieldwork within set timelines.

Quality Assessment

We use our field expertise combined with leading technology to maximise our quality assessment on all projects.

Post Field Services

We provide our clients with verified, cleaned and properly obtained data.

Our CORE VALUES

 

Integrity

Ethical research practices and transparent methodologies that ensure reliable, accurate, and trustworthy results. We maintain honesty and confidentiality throughout every stage of our research process.

Excellence

Commitment to high-quality, data-driven insights that help our clients make informed and confident decisions. We strive for accuracy and value in every project we undertake.

 
 

Innovation

Leveraging cutting-edge techniques for forward-thinking solutions that keep our research relevant in a changing market. We continuously explore new approaches to uncover meaningful insights.

that keep our research relevant in a changing market. We continuously explore new approaches to uncover meaningful insights.

Our Team

Naledi Gama

Field Operations Lead - Directs national field deployment, training, quality control, and timelines

Ntokozo Sekgobela

Quality Control & Training Lead - Manages call centre training, QC, multilingual research integrity

Itumeleng Mothoagae

Data Collection & Field Operations Assistant - Assists in surveys, admin tasks, and multilingual community engagement

Contact Us